Why Upcycled Clothing Matters

There’s been a lot of talk, in just about every industry I can think of, about sustainability but what does that mean?  And how do we, as consumers, help that effort?  

In a nutshell, sustainable fashion describes the efforts within the fashion industry to reduce impacts to the environment and protect workers that are producing products.  Ultimately, focus in these areas will help to reduce waste.  And the fashion industry generates TONS of waste every year in the form of chemical waste, plastics and scrap fabrics.  In fact, only about 20% of textiles are collected for recycling.

Let’s take a look at some of the statistics (Igini, M. 2024):

• The average US Consumer throws away 81.5 pounds of clothes every year.
• The number of times a garment is worn has declined by about 36% in the last 15 years.
• The fashion industry is responsible for 20% of global wastewater.
• $500 billion is lost each year due to under-wearing and failure to recycle clothes.

Not only are we not wearing our clothes as often, we’re tossing them out, contributing to this issue more and more every year.

So what can we do?

Well, for one, upcycling in fashion is a game-changer for sustainability, transforming discarded fabrics into stylish, eco-conscious designs. Unlike fast fashion, which contributes to excessive waste, upcycled clothing gives new life to materials that would otherwise end up in landfills. This approach not only reduces environmental impact but also promotes creativity and uniqueness in fashion. Brands embracing upcycling, like Niona, are leading the charge toward a more responsible industry, offering consumers an opportunity to make mindful fashion choices without sacrificing style. By supporting upcycled fashion, shoppers contribute to a circular economy and help redefine the future of sustainable style.

Something that we are passionate about at Niona is the repurposing of silk sari materials.  By doing this, we are creating a more sustainable fashion choice that blends heritage, artistry, and eco-conscious design. By upcycling these richly woven fabrics, our artisans create unique, high-quality garments while reducing textile waste. Silk saris are often crafted with intricate patterns and durable weaves which makes perfect materials for stylish wrap skirts, dresses, and accessories. Instead of discarding these beautiful silks, repurposing them extends their lifespan, preserving cultural craftsmanship while promoting a circular economy.  Choosing repurposed silk sari clothing is a way to celebrate tradition while making a positive impact on the planet.

If you’re new to sari wrap skirts and sari wrap dresses, you may be thinking that sustainable clothing is boring or too expensive, but these are outdated myths. Eco-friendly fashion is no longer limited to plain, neutral tones. Today's upcycled and ethical brands create vibrant, stylish pieces from repurposed materials. Additionally, while fast fashion may seem cheaper upfront, sustainable clothing often lasts longer, making it a smarter investment over time. By choosing upcycled garments, shoppers embrace unique designs while reducing waste. Sustainable fashion isn’t about sacrifice.  It’s about creativity, durability, and making choices that benefit both style and the planet.

With each piece at Niona, you truly are wearing a story.  Someone before you wore these materials.  They had another life before they found a home with you and in some cases, some of these materials had many lives before they became yours.  Choosing upcycled fashion means embracing sustainability without sacrificing style. Make a difference! Shop upcycled, wear consciously, and help transform the future of fashion!